Mortgage News
The Exeter sees jump in engagement with health MOT service and remote GP appointments
The Exeter has seen an increase in engagement with its health MOT service and unlimited GP appointments, available through its member benefits app HealthWise.
The Exeter said that, since both services were launched in November 2023, health MOTs have been requested by nearly 1,000 members.
Around one in 10 accessed a follow-up appointment to discuss the findings of the health MOT.
The total usage of the health MOT benefit rose by three-quarters between November 2023 and March 2024.
Around 54% of users identified as male and 46% identified as female, with 51% of users aged between 36 and 55.
The health MOT, delivered in partnership with Square Health, offers an annual at-home health assessment through a self-administered finger-prick blood test. The test checks 20 health markers, including diabetes risk, cholesterol, and liver health.
£2.5m paid to help broker clients benefit from greener homes
Sponsored by Halifax Intermediaries
Users then get a personalised health report and can discuss their results with a GP through a remote appointment, which is bookable within the HealthWise app.
Around three-quarters of health MOT users are health insurance policyholders, with the remainder coming from income protection and life insurance members at 26% and cash plan members at 2%.
The Exeter said that, since it introduced unlimited remote GP appointments, the HealthWise app has seen remote GP appointments go up by 142%.
‘Invaluable and even life-saving’ support
Isobel Langton, CEO at The Exeter, said: “Providing our members with access to a range of services means that we can help look after their everyday health and wellbeing throughout the life of their policy. The increased engagement with the new services introduced at the end of 2023 is pleasing to see and highlights the growing appetite for a wide range of private healthcare alternatives.
“I would encourage everyone with an insurance policy to look at the product they hold to see what added support may be available, as it could prove invaluable and even life-saving. It is also important for insurers and intermediaries to continue highlighting the wider benefits of health and protection products to further increase engagement with these services.”
Steve Casey, marketing director at Square Health, added: “It’s heartening to see that the Health MOT service has been a success, especially as more users take advantage of digital health solutions to access the tailored medical advice they rightfully deserve.
“Working with our long-term strategic partner, we are delighted that the provision of Square Health’s services via the HealthWise app is giving tangible value to The Exeter’s members and their families. The popularity of the Health MOT, remote GP appointments, and other services demonstrate the importance members place on timely and convenient access to healthcare professionals.”