The Mortgage Mum was founded in 2019 as an all-female broker firm and has grown to a team of around 26 advisers.
The firm has gone on to launch a specialist finance arm, along with a sister company for wealth management.
Its CEO, Sarah Tucker (pictured left), has also been selected as one of Prime Minister Keir Starmer’s “future voices” of her sector and was invited to a briefing at Number 10 to discuss the government’s Plan for Change.
The brokerage has been an appointed representative (AR) for Mortgage Intelligence and will move to MAB’s network in three months’ time.
Peter Brodnicki (pictured right), MAB’s CEO, said: “Sarah’s vision, her passion for her business and the intermediary sector, as well as her constant desire to learn from others, is what defines her as a leader.
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“It’s a massive challenge for any growth-focused business leader to achieve their ambitions. Everything rests on their shoulders until, over time, they can build a team around them [that] can share the responsibility and bring additional expertise to the business. There are, of course, also financial restraints and bandwidth restrictions when having to wear so many hats.”
He continued: “That pressure on a business leader is only going to mount as the pace of change in our sector is set to escalate massively, driven by developments in technology and AI enabling changing consumer behaviour and expectations. Strategic partnerships and collaborations are going to become increasingly more important to deliver the level of support, resource, and expertise these ambitious leaders require, and that’s exactly why we are backing Sarah to achieve her vision.
“Everybody at MAB is really looking forward to working with The Mortgage Mum team with genuine excitement about what we can achieve together.”
Tucker (pictured), founder and CEO of The Mortgage Mum, said: “This marks a pivotal moment for The Mortgage Mum, and I couldn’t be prouder of our team as we enter this exciting new chapter.
“Peter’s forward-thinking approach and sharp business instinct have always impressed me, and in MAB, we’ve found the ideal partner to support our next phase of growth while remaining true to our values. Both businesses share a commitment to improving the sector and expanding opportunity, and I see incredible potential in what we can achieve together.”
The size of the investment or stake has not been disclosed.
