The telephone based service will assist Pink Appointed Representatives to research the market and place protection cases for ‘non standard’ and ‘impaired life’ clients.
Pink’s protection panel providers – Aviva, Bright Grey, Exeter Family Friendly, LV=, Pru Protect & Zurich will form the primary panel when placing cases, but the ‘Life Desk’ team will also have access to selected off-panel providers, including some who specialise in non-standard business.
Mark Graves, head of Pink Network, said: “The launch of the Life Desk represents the next stage in our protection development and training programme for ARs.
“It is vitally important that we continue to develop and adapt solutions that will assist our ARs to grow their businesses.
“This will build on the excellent foundations we created in 2012, which was a record year for protection sales for us and saw a 48% increase in overall business volumes.
“This launch is just part of our 2013 strategy which will focus on our key areas of training and support.”
