McLoughlin is an experienced and award-winning financial planner who has advised a broad portfolio of private and corporate clients.
Commenting on the appointment McLoughlin (pictured) said: “It is important for advisers to be represented with insurers and in making this appointment British Friendly has again shown its dedication to the adviser market. Together we share a genuine passion for income protection and I’m confident we can take the market forward.”
Mark Myers, chief executive of British Friendly, said: “We are delighted to welcome Roy to the board. As a founding member of the Income Protection Task Force and now as a leading supporter of the Seven Families project he has shown himself to be a passionate supporter of Income Protection.
“He will bring hands on knowledge as a practising IFA which will be invaluable in ensuring we do all we can to support advisors in increasing the number of families who have the peace of mind provided by this vital cover.”
British Friendly launched into the UK intermediary market in March 2011 and paid 96.27% of Income Protection claims in 2013.
