The society said the appointment reflected its strategy of building its presence and delivering value to brokers across the UK.
He has over 30 years’ mortgage experience and previously worked at Furness Building Society, where he spent five years as a business development manager covering the Midlands and South of England.
Lawford (pictured) said: “We have a great team in place that is well equipped to deliver great products and exceptional service to our brokers.”
Cammy Amaira, director of sales and marketing at the Tipton, added: “Phil is a highly respected business development professional who brings a wealth of experience and knowledge.
“We’re delighted he has joined us at a time when we continue to support our brokers by investing in our business development capability.”
Melton launches web chat service for brokers
The Melton Building Society is launching a new live chat service on its broker website on Friday 1 November.
The service will give brokers an additional communication method with the society’s broker support team and offer a record of conversations to support compliance requirements.
Dan Atkinson, head of sales and marketing at Melton, said: “The society is committed to supporting brokers with digital solutions that make it easier to do business with us.
“We appreciate the time involved in finding a suitable lender for some applications and our live chat service will provide a valuable additional channel to help speed up the process.”
The Melton’s broker live chat service will be available during core opening hours.