Willacott has more than 20 years’ experience in the mortgages industry, including 12 years in mortgage advisory positions for Principality.
Prior to that she was a broker for Moneypilot and spent 15 years at Barclays, including 11 as a mortgage adviser.
Principality said Willacott will be providing valuable support to the society’s broker network and will ensure brokers experience a supportive and positive relationship with the mutual.
Principality Intermediaries national development manager Helen Lewis said she was looking forward to welcoming Willacott to the intermediary team.
“New-build housing is a growing market for Principality and it is great that we have a dedicated business development manager to support this sector of the business,” she said.
“Niki comes with a strong background of mortgage and broker experience and I am confident she will be able to support our brokers with their new-build propositions in the best possible way.”
Willacott added: “I’m delighted to be starting my new role at Principality as new-build business development manager. My key priorities will be to engage with new and existing brokers across the UK, giving advice, support and information on our new-build products.”