When The Bank Says No was selected from a pool of over 560 broker firms after a “rigorous evaluation process to identify the firms best placed to scale and eventually exit”.
The broker firm was launched in 2022 to support customers turned away by mainstream lenders.
Habito said it was impressed by the broker firm’s “rapid growth, bold vision, and unwavering commitment to helping under-served borrowers”.
The firm will receive tailored mentorship from Habito’s CEO, Ying Tan, and senior leadership team, as well as access to its technology platform and operational infrastructure and will have the opportunity to be part of its “ambitious” M&A strategy.
Habito launched its accelerator programme in March to support “ambitious entrepreneurial broker firms” looking to scale.
Conversations you need to have with landlords before the Renters’ Rights Act
Sponsored by BM Solutions
Broker firms on the programme will be able to access Habito’s technology and have the opportunity to become “part of the Habito growth story” as it embarks on an “ambitious M&A strategy”.
Ying Tan, CEO of Habito, said: “We’re absolutely thrilled to welcome When The Bank Says No into our very first Accelerator cohort. They exemplify everything this programme was built for: entrepreneurial spirit, a strong mission, and a relentless drive to innovate. We can’t wait to support them as they continue to grow and help more customers get the mortgages they deserve.”
Emma Jones, founder and managing director of When The Bank Says No, added: “We are absolutely over the moon to be part of the first Habito Accelerator cohort. To be chosen from such a strong field is a huge honour and testament to the team’s hard work and vision. We’re on a mission to help people who’ve been told ‘no’ by the banks and with the backing/guidance of Habito, we’re ready to take that mission even further and faster.”
