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Primis appoints Clayton as regional sales director

Primis appoints Clayton as regional sales director
Shekina Tuahene
Written By:
Posted:
September 1, 2025
Updated:
September 1, 2025

Jade Clayton has been recruited as regional sales director at Primis in the South West from 1 September.

Clayton has worked for Primis for four years, initially as an area supervision manager for the Midlands, and most recently as recruitment development manager. Before this, she worked as a mortgage broker for six years. 

Clayton takes over from Claire Madge, who recently moved to Primis’ appointed representative (AR) firm Embrace. 

She will report to Neil Hoare, sales director, who also joined the network on 1 September, joining from HLPartnership, where he worked for over 10 years. 

Emma Hollingworth, chief distribution officer at LSL Group – parent company of Primis – said: “Primis is at a key moment, with a newly strengthened sales team being part of our commitment to our members. The appointment of Neil Hoare and promotion of Jade are very much part of this. 

“Jade’s experience and personality make her a perfect fit for the role and I’ve no doubt she’ll hit the ground running and be a credit to our team.” 

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Clayton (pictured) added: “I’ve been part of Primis for four years now and have always been made to feel so welcome, in both my sales and recruitment roles. 

“The best bit about my job is connecting with our existing firms and brokers but also talking to new recruits wanting to start their journey with us – I’m excited to take on this additional responsibility and start having more of those conversations.”