Boxes with donated gifts have been collected in Tipton and Coseley branches and delivered to Santa’s Black Country Toy Appeal to be distributed to those in need across the region.
The charity estimates that nearly 105,000 children in the Black Country are living in poverty.
Emma Gibbons, charity committee member at the Tipton and Coseley Building Society, said: “Being active in our local community is important to us and we are conscious of the increasing pressure on the cost of living.
“That is why I am delighted that customers and colleagues have donated a magnificent amount of toys to Santa’s Black Country Toy Appeal again this year.”
This is one of the many charitable events the mutual has taken part in this year.
Tipton and Coseley team up with Citizens Advice
Last month, the Tipton and Coseley Building Society teamed up with Citizens Advice to provide support to people living in the West Midlands with benefits advice, housing and consumer rights.