Mortgage News
Leadbay calms brokers’ fears over new clients
Leadbay has urged brokers to embrace leads as a way to find new clients after a majority cited this as their major concern in a Royal Bank of Scotland Intermediary Partners (RBS IP)
poll.
The lead provider revealed that 120,000 new people searched for financial advice online since June, an increase of 34% compared to the same period last year.
Grant Stevens, managing director of Leadbay, said brokers should not be concerned about finding clients, because customers were looking for advisers on the internet in high numbers.
He added: “More people are turning to the internet to request advice. Leadbay can put
these customers in touch with advisers so they are not short of business.”
Daniel Clayden, director of Clayden Associates, said he understood the argument, but
had concerns over the quality of leads.
He said: “I am wary about putting faith in leads because I want dependable clients rather than numbers through the door. People going online could be savvy shoppers who get information and go away or they could be people making initial enquiries which would not translate into sales.”
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