The Let’s Find a Way proposition is a repositioning of its Skipton Intermediaries channel and will combine common-sense lending and human judgement, with a particular focus on borrowers with complex or non-standard requirements.
The brand will be rolled out across Skipton Intermediaries’ communications, digital channels and engagement with brokers to signal its intention to improve access to homeownership.
Skipton Building Society said it would aim to find a way to say ‘yes’ to more borrowers through the proposition. It will focus on its more innovative mortgages, such as the Track Record offer, which allows borrowers to use rental payment history for affordability, its Income Booster, which enables family and friends to support affordability, and its Delayed Start mortgage, which gives borrowers a three-month deferral period before making their first mortgage repayment.
Paul Fenn (pictured), business development director at Skipton Building Society, said: “Getting onto the property ladder is harder than ever, and brokers are on the front line of that challenge. Let’s Find a Way is about starting from a mindset of possibility – combining strong systems with human judgment to support brokers and help more of their clients achieve a positive outcome.
“We’re a ‘yes‑led’ lender where it makes sense: yes to keeping things simple, yes to common‑sense lending and yes to working collaboratively with intermediaries. This new brand clearly signals how we’re different and reinforces that we’re committed to listening, innovating and finding solutions together.”
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