The appointment follows the recent arrival of Bob Scott as sales and growth director and its announcement last September that it was entering the next stage of investment and growth, with artificial intelligence (AI) as the focus.
Described as ‘TMG 2.0′, the network said it would ensure its brokers are “not just keeping pace with change but leading it”.
TMG said Jones’ appointment represents another clear signal of its ambition to build one of the UK’s most progressive, adviser-first mortgage networks.
Scott Thorpe, CEO of TMG Mortgage Network, said: “Bob Scott strengthened us on sales and growth. Ava strengthens us operationally. Together, these appointments show the market that we are building the infrastructure for scale.
“This is not about getting bigger for the sake of it. It is about building a better, faster, smarter and more valuable network for our members.
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“We are investing in people, technology, compliance, training, operations and adviser support at a time when many firms are standing still. That is what will separate the businesses that lead from the ones that get left behind.”
Jones joins TMG from AESSEAL, one of Rotherham’s most recognised engineering businesses, where she developed a strong track record across operations, commercial delivery, marketing and business improvement.
Jones (pictured) said: “TMG immediately stood out to me as a business with pace, ambition and real momentum. It is growing quickly, but it still has strong roots in Rotherham and a clear sense of purpose behind what it is building. That balance of ambition, community and social value really appealed to me.
“This is a business that wants to do things differently. It wants to use technology better, support advisers better and create a culture where people are encouraged to improve, challenge processes and raise standards.
“My focus will be on helping build the operational structure to support TMG’s next stage of growth and making sure the business continues to deliver for its advisers, firms and wider community.”
