Brown joined April Mortgages in May and his expanded role follows Rachael Hunnisett leaving the long-term fixed rate lender after two years with the business.
April Mortgages said the restructure would focus on strategic relationship leadership, service improvement, and direct underwriting access while supporting its next phase of growth and making the lender easier for intermediary partners to work with.
In his role, Brown will lead the lender’s key distribution relationships, ensuring an understanding of each partner’s business, priorities and opportunities.
Lewis Chinyou-Robinson has been appointed national account manager, and he will support Brown by leading operational and service improvements. He will focus on removing friction from the process and using adviser feedback to deliver change.
Lou Blair, head of underwriting, will continue to work with April Mortgages’ intermediary partners and remain available to support enquiries and case-related matters.
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Mark Eaton, chief operating officer at April Mortgages, said: “Our distribution strategy is focused on giving advisers the support they need to confidently place cases with April.
“We have intentionally built the new structure around three things our partners tell us matter: strong relationships, practical support and easy access to decision-makers.
“Michael will provide clear leadership across our intermediary partnerships, Lewis will turn feedback into meaningful service improvements, and Lou and our underwriting team will remain directly accessible when advisers need to discuss a case.
“It gives our partners the best of both worlds: a strong strategic relationship and fast, human support when it matters most.”
Brown added: “The strongest distribution relationships are built by understanding how our partners operate, listening to what their advisers need and acting on that insight.
“Our new structure gives partners strategic oversight, focused support and a direct route into underwriting. We answer the phone, we look at the detail, and we work with advisers to understand what may be possible.”
