When You Move recently completed a £3m round of investment and offers users a choice of conveyancers.
Buyers are able to see the different elements of the homebuying process in one digital place, which is designed to remove the need for manual chase-ups or paper trails.
The platform has now linked up with Hoocht, as the pair have the “same ethos”.
The digital broker launched last October and aims to make mortgages “as quick and easy as online shopping”.
Hoocht also partnered with digital insurance provider Homelyfe in April.
The start-up is powered by artificial intelligence (AI) technology, with initial customer conversations handled by chatbots, followed by an automatically-generated idea of their mortgage and borrowing capacity.
Customers are then passed to brokers for mortgage advice – via online chat – to receive their recommendation and automated full application.
Simon Bath, chief excutive and founder of When You Move, said: “When You Move was founded after hearing – time and again – the frustration of brokers, agents, conveyancers and home buyers with an antiquated and overly complex infrastructure following offer accepted.
“Our sophisticated tech proposition has halved the time solicitors now spend chasing referrals and case tracking, something I’m immensely proud of.
“Partnering with Hoocht – who have the same ethos as When You Move – has been a great move that will further simplify the home buying chain for thousands of people in the UK.
“Their forward-facing approach to getting the best deal for homebuyers is the perfect fit with When You Move’s proposition.”
Hoocht founder and managing director Rich Wynn added: “Traditional mortgage solutions have, more often than not, proved to be overly time-consuming and needlessly complicated.
“Moving home is already a stressful enough experience, so Hoocht’s mantra is that ‘life is too short to worry about mortgages, let Hoocht do that for you’.