The investment is part of a “larger funding round” that OneDome is preparing to announce later this year.
OneDome said the funding will be used to launch a “major national marketing campaign” in 2026 to promote its HomeBuyer Service, an all-inclusive home buying package that brings together mortgages, conveyancing and purchase management for a single fixed price of £999.
The firm owns multiple mortgage brokerages, including Coreco, CMME, and Trussle – also known as Better.co.uk – as well as the property website Nethouseprices.com. It also founded a mortgage network earlier this year.
It facilitates approximately £4.9bn worth of mortgages per year across around 14,000 transactions and has 230 staff.
The firm said it was targeting 200 brokers by year end.
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Vinay Solanki, head of Channel 4 Ventures, said: “This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us, pairing the unrivalled power of TV advertising with our investment expertise. OneDome is tackling one of the toughest and most important consumer challenges – making the home buying journey simpler, faster and more transparent.
“It is already one of the fastest growing scale-ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions. We’re delighted to partner with Babek and the OneDome team as long-term partners, bringing the reach of Channel 4’s platform to help scale the brand nationally.
“Their vision and execution are impressive, and we look forward to supporting them as they continue to innovate, expand and make homeownership more accessible for millions of people.”
Babek Ismayil, founder and CEO of OneDome, added: “The home buying experience is broken, disjointed and stressful. We developed the HomeBuyer Service to offer customers a totally different, fully integrated experience. Instead of juggling multiple service providers and managing the process themselves while working full time, buyers can now purchase one fixed-price service that includes everything they need to complete a home purchase.
“We believe this service will fundamentally change how people buy properties in the UK, and I’m pleased and grateful that Vinay Solanki and the Channel 4 team have joined us in our mission to make the HomeBuyer Service a mainstream product.”
