Follows (pictured), who has almost 30 years’ experience in financial services, will be working alongside senior relationship managers Steve Adams and Sue Higginson.
The lender expected Follows to identify and develop new business opportunities across East Midlands and East Anglia and to take charge of day-to-day running of the regions’ relationship development teams.
Her previous experience includes roles as area manager for NatWest Bank, regional sales manager at Derbyshire Building Society and head of restructuring for Nationwide Building Society.
“Jayne’s appointment is part of the bank’s wider strategy to reinforce its footprint and coverage across the Midlands and East Anglia,” it said.
“Both regions are key markets for Cambridge and Counties Bank, particularly in commercial and residential buy to let.”
Chief development officer Simon Lindley added: “We are delighted to welcome Jayne to the team.
“Her deep knowledge and contacts across both regions will contribute greatly to the development of our offering in the East Midlands and East Anglia.
“We are seeing strong growth in activity and demand across these areas. We are confident that, as we build our expertise with the best talent, we will continue offering the highest level of service to existing and new clients.”