The financial education campaign will run for six weeks from 12 August and lead into UK Savings Week.
There will be four new videos and articles aimed at young people at different stages of financial maturity that have been produced in-house by the mutual’s team and will sit on a permanent new Money Skills Hub online.
The video includes ‘Start Smart: Savings Young’, which discusses pocket money, saving goals and opening a savings account. This is in collaboration with WizeUp, which delivers in-person financial skills and education sessions in schools.
Vernon Building Society has been working with WizeUp for several years, and taught 2,857 children aged 10-13 across eight schools on a number of finance topics over the past two years.
There is also a second, ‘Spend Wise: Teen Budgeting’, to help teenagers manage part-time job income, budgeting basics and avoid impulse buys.
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Another video will focus on first income, ‘Money Moves First Payday’, featuring financial education organisation Talk About Money.
The final video will be ‘Big Steps: Uni Life’, educating young people about young adults about student loans, accommodation costs and Buy for Uni mortgages.
The Smart Money Summer campaign will be supported by e-newsletters to members, as well as in-branch social media, PR and support from Greater Manchester youth organisations.
Vernon Building Society will also team up with its financial education app, Doshi, during UK Savers Week. It uses micro-learning modules to help them save, borrow and invest.
Darren Ditchburn, CEO of Vernon Building Society, said: “At the Vernon, we recognise the importance and value of instilling good financial education from a young age. Our new Smart Money Summer campaign extends our commitment to ensuring young people can make sensible financial decisions.
“We hope it resonates well with young savers, teen spenders and young adults starting out in their first jobs or looking to buy their first house. You’re never too young to take control of your finances.”
