Dijsktra, best known for her role as marketing director for the Legal & General network, will be supported by former consultant Alun Beynon.
Scottish Widows director of annuities, protection and bancassurance Richard Jones said: “In 2012 Scottish Widows indicated it was considering entering the intermediary market, and Esther’s appointment is a significant milestone in developing our plans in this regard.
“Our own research shows us that the take-up rate of protection products in the UK remains low, however by working closely with IFAs and providing them with the right products and support they require, we aim to ensure even more families and businesses are adequately protecting themselves.”
Dijsktra said she was delighted to be taking up the role at a time when the industry was undergoing major change: “The intermediary protection market will remain the significant channel for reaching and serving customers’ protection needs and we are excited at the prospect of launching new products and providing greater choice to the IFA community.”
