To qualify, deals must be locked in and paid for before midnight on Friday 24 November and valuations paid by midnight on 30 November.
The firm said said that its one-day Black Friday event last year resulted in a 400 per cent increase in deals locked in, prompting it to extend this year’s offer across a longer time period.
Somo’s sales director, Jade Keval (pictured), said: “Our Black Friday promotion is always the most popular one of the year.
“In 2022, four times more deals were locked in over a 24-hour Black Friday period, which was rewarding, but led to a super-busy few days.
“This time we asked ourselves, why make Black Friday difficult? To ease the pressure, we’re making every day Black Friday until 24 November.”