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Roma Finance hires trio of BDMs as Relendex adds commercial director – roundup

  • 18/10/2018
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Roma Finance hires trio of BDMs as Relendex adds commercial director – roundup
Relendex has hired Paul Sonabend as commercial director, while Roma Finance has doubled the size of its business development manager and underwriting teams.


Paul Sonabend (pictured) is a serial entrepreneur, having established his own businesses and invested as a business angel in many others.

He has also worked as a chief financial officer in companies as diverse as food packaging, airline catering, health diagnostics, commercial translation and market research.

Michael Lynn, CEO at Relendex, said: “At Relendex, we are always looking for ways to take the company into the next stage of its growth. Paul’s appointment is a clear demonstration of this.

“Paul has a wealth of experience and his strong expertise and deep understanding of lenders’ needs will be vital as we continue to expand the business.”

Sonabend added he was excited to play a part with Relendex in tackling the housing shortage.

Roma Finance

Roma Finance has strengthened its underwriting and sales teams, with the addition of experienced specialist staff who will be able to assist introducers and their customers with cases from initial enquiry to completion and manage transactions and offer updates.

The three new business development managers are Sohail Akram, Tom Hill and Will Sterio. Meanwhile, Rachel Pollock, George Tuffin and Danielle Nugent join the underwriting team.

Internal promotions have also taken place with Simon Micklethwaite becoming a senior business development manager and Daniel Hill promoted to divisional sales manager.

Tracey Martin, head of sales at Roma Finance, said: “With our lending increasing significantly now that we are seeing the positive impact of our fast track process and high service levels, our strategic plans are quickly becoming a reality. These high calibre appointments put the business in a very good position to move forward with exciting new products and sales initiatives.”

Roma Finance recently reported an 80% increase in H1 lending and introduced new processes to be able to complete most cases within just fifteen days.

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