Barnard will oversee the sales division alongside Richard Deacon, sales director for short-term lending. The move brings all Masthaven products under a single sales function.
Barnard joined Masthaven in September 2018 as sales director overseeing sales of first and second charge residential and buy-to-let mortgages.
In the new role, he will additionally oversee the intermediary sales team.
Prior to joining Masthaven, Barnard was sales director at Pepper Money and head of business development at Aldermore Bank.
Barnard (pictured) said: “Many of our intermediary partners are interested in diversifying their businesses into the short-term lending market, so it’s a strategic growth area for us.
“Myself and Richard, working together in an integrated sales team, will make it easier for smaller firms and major distributors to do business with Masthaven.”
His promotion is part of a planned reshaping of Masthaven’s senior leadership team. It follows the recent appointment of Leigh Bartlett to chief financial officer and executive director, as well as managing director Jon Hall’s appointments as chief commercial officer and deputy chief executive.
Hall added: “Rob is an experienced sales team leader who has made a significant impact at the bank since he joined.
“Rob shares our vision for the future of Masthaven and Rob and Richard working together across our sales function for all types of lending will strength Masthaven’s offering in the marketplace.”