The lender said this would give brokers early access to personalised rates based on a client’s individual circumstances.
Selina Finance has moved from traditional rate cards to client-specific pricing. Brokers can access this on the lender’s portal through a new quote feature, which is powered by real-time data.
The update is expected to reduce the time needed to generate a quote and allow brokers to see pricing information earlier in the process.
Rates start at 5.94% and bespoke pricing is dependent on a number of factors, including credit profile, employment type, income, loan to value (LTV) and location. Loans range from £10,000 to £500,000 and Selina Finance will consider lending up to 100% LTV.
Borrower fees will remain at £895 for loans between £10,000 and £25,000, £995 for loans from £25,001 to £125,000 and £1,395 for loans from £125,001 to £500,000.
Renters’ Rights Act: what landlords may be getting wrong
Sponsored by BM Solutions
Selina Finance said this approach would give more value and accuracy to borrowers while helping brokers find suitable products for clients more efficiently.
Chris Hewitson, VP of credit and data at Selina Finance, said: “Pricing for risk is at the heart of responsible lending, but it shouldn’t mean putting borrowers into broad pricing buckets. Our bespoke model enables us to price fairly, quickly, and with the nuances of each case in mind.
“For brokers, it means greater certainty earlier in the process and a product that’s tailored to the customer, not the category.”
Earlier this year, the firm rolled out the next phase of its integration with One Mortgage System (OMS).
London Credit reduces rates by up to 60bps
London Credit has announced rate cuts of up to 0.6% across commercial and semi-commercial bridging loans, and reductions of up to 0.24% for residential bridging rates.
Pricing now starts from 0.66% for residential loans, 0.74% for semi-commercial loans and 0.8% for commercial loans.
Marios Theophanous, credit manager at London Credit, said: “This reduction of up to 60bps means we have semi-commercial rates that start from as low as 0.74% for semi-commercial and 0.80% for commercial loans – making commercial investment even more accessible to a wider range of investors.
“Our approach is deliberately hands-on, giving brokers direct access to decision-makers and a clear line of sight throughout the process. These latest rate changes build on that foundation, offering competitive pricing while continuing to support borrowers with seamless, tailored funding solutions.”
