The merger will see the seconds division, Sensible Home Loans, rebrand as Freedom Finance with 15 people joining the team which will operate over two sites in Manchester and Doncaster.
Andrew Fisher, MD of Freedom Mortgages and founder of Sensible Home Finance, will run the second charge mortgage lending division across both sites as a single unit.
Fisher said: “The merging of Freedom Finance and Sensible Home Loans is a key part of the story of our continued growth and development.”
“We have further developments coming down the track which we believe will have a significant impact on the loan market,” he added.
When the acquisition was announced last month, the company announced the launch of a bridging and commercial arm to bolster its presence in these markets.
Ryan Wagstaff, operations director of Freedom Mortgages and Freedom Finance’s second charge mortgages department, said: “The merger brings together two companies which have a natural fit in order to deliver greater value for customers and realise opportunities which would not be available to either business on a standalone basis.”
He added: “By combining our respective skill sets in technology, products and services we can deliver a broad, yet advanced, high performance platform which can produce the significant growth the group is looking for in the coming years”.
Sensible Home Finance, which offers advice on first charge mortgages, will be rebranded as Freedom Mortgages.
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