Digital mortgage platform Koodoo and Fluent Mortgages have teamed up to offer a fully integrated mortgage comparison and advice service to consumer brands.
The Koodoo platform will integrate Fluent’s contact management system and its MyFluent app with lending application portals to assist customers through the application process.
By using the mortgage comparison tool customers can get a better understanding of their eligibility and acceptance prospects, and choose to apply directly to the lender or via Fluent.
The partnership will also provide reporting and analytic capabilities to consumer sites which will allow them to measure performance and support customers over the course of their mortgage.
Koodoo chief executive and co-founder Seb McDermott said: “Together with Fluent Mortgages, we have developed a mortgage journey that is unique in the market in offering an outstanding digital user experience, expert support over the phone and a choice of applying via a broker or direct to lender.
“Our partnership means consumer sites can get to market quickly with a journey that provides outstanding mortgage support to their audiences and delivers commercially.”
Fluent Money Group’s commercial director Paul Ford said: “We have a shared focus on enhancing the customer experience in the mortgage market, something that is very much a combination of outstanding service and leading-edge technology.
“This partnership is further evidence of our ambition to disrupt the market and offer a next-generation experience to consumers on their mortgage journey.”
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.