Glenhawk overhauls range and promotes Pritchard to sales MD

Glenhawk said that it would reduce rates across the board, with pricing on unregulated deals beginning from 0.83 per cent.

The lender has added a mixed residential product for mixed used assets with over half residential use to complement its existing mixed commercial product.

The firm has upped the loan to value (LTV) on its regulated product to 75 per cent and increased the maximum loan size to £2m.

Glenhawk has also removed the exit fee in its heavy refurbishment product and reopened for large loans on mixed, residential and multi-unit property valued up to £10m.

2024 will be a ‘massive year’ for Glenhawk

Pritchard will take on the role of managing director of sales and will oversee the ongoing product revamp as well as launching several products and initiatives in the coming months.

He will also ensure that the “necessary infrastructure and internal and external processes are in place to maintain the highest standards of client service”.

Pritchard will continue to lead the lender’s business development management team (BDM) and the company said that as sales director he had overseen a 60 per cent increase in its loan book and 53 per cent growth in its introducer network.

He has been with the firm since 2021 and before that worked at Precise Mortgages for around seven years, initially as national sales manager and then head of sales.

Before that he worked at Principality Building Society for nearly six years, first as a regulated sales trainer and then as BDM and interim head of intermediary sales.

Guy Harrington, CEO of Glenhawk, added: “This well-deserved promotion comes ahead of what is going to be a massive year for Glenhawk. Having doubled our fund capacity, we can accelerate our lending ambitions and continue to innovate in response to client demand, including moving into more niche products and refining our green lending strategy.”

Pritchard added: “Our foot is firmly on the accelerator, and this overhaul of our product range is merely a prelude to what is gearing up to be a game-changing year for the business.

“With rates stabilising, more investors are looking to deploy capital and unlock value from the UK’s resilient residential market and we have reacted quickly, with the changes made having already been incredibly well received.”