The bridging product has been designed in response to broker feedback and growing market demand for “faster, more flexible” auction finance solutions.
The deal goes up to 80% loan to value (LTV) and uses desktop valuations to speed up the approval process.
Bluecroft Finance said it had a dedicated auction team to oversee each transaction from beginning to end, which will ensure “every deal progresses smoothly and meets the time-sensitive requirements of auction purchases”.
David Giovanni, managing director of Bluecroft Finance, said: “The development of Bluecroft Auction followed in-depth discussions with Bluecroft’s broker panel, whose insights were instrumental in shaping the product’s features and structure. This launch forms part of Bluecroft’s continued expansion of its product offering, as we remain focused on evolving our solutions in line with broker and client needs.
“As the business grows, we are committed to bringing further innovative products to market, and brokers can expect more new offerings from Bluecroft in the near future.”
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Ross Gandy, head of business development at Bluecroft Finance, added: “With the launch of Bluecroft Auction, Bluecroft Finance continues to strengthen its position as a leading provider of tailored bridging finance solutions, underpinned by innovation, collaboration, and exceptional service delivery. Feedback from our broker partners plays a vital role in how we design and refine our products, ensuring they are practical, competitive, and aligned with real-world requirements.
“We encourage brokers to engage with their regional business development managers, who are on hand to discuss the product in detail and manage any enquiries.”
Bluecroft Finance recently secured a seven-figure funding line from Hampshire Trust Bank (HTB), which it said would support its “rapid growth”.
