Aviva exists to be with people when it really matters. Aviva helps people navigate an uncertain world and to make the most of their lives through their range of flexible products and supporting services. Aviva have been taking care of people for over 300 years. As one of the UK's most established and trusted equity release lenders, with over 25 years' unbroken experience, they've helped over 284,000 people release more than £11 billion. They understand what’s important to advisers and their customers and use their expertise to give both the best possible outcomes.

It takes a partnership. It takes Aviva.

The Equity Release Council is the representative body for the equity release industry. It exists to promote high standards of conduct and practice in the provision of and advice on equity release which have consumer safeguards at its heart.

These standards and safeguards have allowed the sector to grow, giving financial advisers and their customers confidence in the products, dispelling myths about equity release, and educating the public about the potential to access the wealth in their homes for a variety of uses. The Council’s aims and objectives are centred on sustaining and growing this safe and innovative market, whilst ensuring continued focus on positive outcomes for the consumer.

Just is one of the UK’s leading providers of specialist financial services solutions, completely focused on the needs of people approaching or in retirement.

Just has a strong social purpose - a beacon within financial services. They provide products and services that help our customers achieve a better later life. Their Just For You Lifetime Mortgage makes it easy to design solutions that are right for customers’ needs, with the flexibility to adapt if circumstances change.

They’ve added medical underwriting across their Just For You Lifetime Mortgage range and estimate that six in 10 people could borrow more or reduce their borrowing costs.

The Phoebus solution is an award-winning solution offering servicing and originations capabilities for multiple lending and savings products in the retail and commercial sectors.

The multi-currency solution is used in the UK and Ireland and its clients include building societies, banks, specialist lenders and third-party administrators.

Headquartered in Solihull, West Midlands, Phoebus employs over 120 staff and is committed to delivery excellence and client satisfaction throughout the client lifecycle.

It has over £95 billion of assets under management running on the Phoebus servicing solution for over 100 lender portfolios.

Founded in 2017, Responsible Lending is an innovative lender and boasts a team of talented and experienced professionals. Their priority has always been to streamline the adviser and customer journey and they aim to be the fastest and easiest lender to deal with, so you can be confident that your clients are in safe hands.

In April 2023, Responsible Lending launched into the wider Lifetime Mortgage market as exclusive providers of the Royal London Equity Release product range. They are confident that this range of products will provide consistently outstanding service and flexible underwriting criteria to customers across the UK.