He was previously attached to the company on a consultancy basis to advise on its new BTL products, but has now taken on a permanent contract to head the department. His role includes responsibility for the distribution, sales management, proposition and marketing of the specialist product range.
Stephen Wasserman, managing director of West One Loans, said: “As our most recent product launch, we want to make an impact on this market, which makes the expertise of people like Andrew critical to our future success. Andrew’s experience perfectly equips him to lead this business.”
Ferguson joined West One Loans following senior roles in the BTL mortgage sector at Kent Reliance, Axis Bank – where he set up the BTL lending service – and most recently as commercial director at Foundation Home Loans.
Ferguson added: “I am excited to embark on my new role with West One Loans. It’s a chance to help grow a business in what is a competitive and dynamic market.
“We’ve already started strongly and taken on feedback from our launch partners to make enhancements to our lending criteria, so we can help even more of their clients.”
In June, West One Loans introduced a range of first charge BTL mortgage products, with Ferguson brought on board to steer the portfolio.
The standard and specialist ranges have been available through selected intermediaries Enterprise Finance and Vantage Finance, as well as Brightstar, Dynamo and Connect for Intermediaries.