You are here: Home - Specialist Lending - Bridging -

Masthaven targets market gaps with upcoming product launches

  • 13/02/2018
  • 0
Masthaven targets market gaps with upcoming product launches
Masthaven is on course to launch a new product every couple of months in 2018, as the lender sets its sights on boosting short-term lending this year by as much as 50%.


The lender is “targeting gaps in the market” and demand is strong, short-term lending managing director James Bloom told Specialist Lending Solutions.

He said the lender is preparing for an exciting and challenging year ahead with a focus on innovation and further recruitment.

Bloom would not drop any hints on new products in the pipeline, but said development finance has been one of the strongest growing areas in recent months.

He also said there is a gap in the market for multi-step loan products, which sit between short and long-term lending.

The lender turns to brokers for market research on where the opportunities lie, according to Bloom.

Speaking at The Specialist Lending Event, Masthaven managing director of mortgages Matt Andrews hinted the lender was considering older self-employed borrowers.


Maintain risk profile

Since launching as a retail bank in 2016, Masthaven has been able to access lower cost funding, giving it more freedom to expand its lending arm.

However, the lender is not looking to move up the risk curve – instead refining the products it already has, according to Bloom.

He expects more lenders and more products to enter into the short-term lending market in 2018.

But Masthaven is focussed on disrupting big lenders, by offering cheaper, better and quicker propositions.

Bloom said: “We don’t chase risk… We focus on speed and service and providing clarity on decisions.

“As a short-term lender we’re asking how we can meet the needs of customers with personal service and speed.”

There are 0 Comment(s)

Comments are closed.

You may also be interested in


Keep up-to-date with all the breaking bridging and short-term lending news and analysis, from regulatory changes to product innovation and inside market knowledge. Take a look at our broker and lender case studies showing short-term finance in practice.


Find all the news, opinion and analysis for property finance brokers specialising in commercial and semi-commercial mortgages, alternative and development finance for commercial investments in residential projects.

Second charge

Stay up-to-date with the latest news, analysis and opinion on the secured loan market as it evolves into a mainstream finance option following European regulation on 21 March 2016.

Complex buy-to-let

Whether it’s a complicated asset or a complex customer, you’ll find out all the breaking buy-to-let news in this section. From limited companies to portfolio landlords, student lets to a House in Multiple Occupation, we’ve got all bases covered with our up-to-the-minute news, analysis and opinion.

Mortgage Solutions

Find all the breaking news, analysis and industry comment on Specialist Lending Solutions' sister site, Mortgage Solutions

Read previous post:
Jonathan Sealey
Hope Capital expands with combined BDM and underwriter

Following growth of almost 50% over 2017, Hope Capital has appointed a key new member of staff and a consultant...