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Landlord optimism rebounding with market ‘stabilising and adapting’

Landlord optimism rebounding with market ‘stabilising and adapting’
Anna Sagar
Written By:
Posted:
February 9, 2026
Updated:
February 9, 2026

Around 62% of landlords say that they feel optimistic about operating as a landlord, a rise from 47% last year, a report has said.

According to Rely’s annual Landlord Leaders survey, which surveyed around 800 landlords, the results are a “marked improvement” in sentiment and show that the market is “stabilising and adapting rather than retreating”.

The report continued that only 24% are concerned and reassessing their future as landlords, a drop from 29% in 2024.

Rely added that almost two-thirds of landlords said that they provided a key service to the UK by offering housing to those who need it most.

Adrian Moloney (pictured), group lending distribution director, Rely Mortgages, said: “We are seeing a clear shift in sentiment in the buy-to-let space. Confidence is returning as landlords adapt to a new operating environment. This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.

“Rising optimism reflects landlords taking control of their businesses, seeking advice, planning for the long term and focusing on sustainability rather than short-term reactions. That matters not just for landlords themselves, but for brokers, lenders and tenants who all rely on a stable and functioning private rented sector.”

Rely was launched last year as OSB Group’s “dedicated buy-to-let powerhouse”, amassing over 1,00 broker registrations in its first week.

The firm caters to first-time and aspiring landlords, specialist properties, portfolio and professional landlords, adviser credit and limited company and limited liability partnership.