Led by CEO Mark Harris, the other advisers who have been sober since the 1 January for charity include Marcus Hodges, Cristian Hintzpeter, Wendy Docherty, Nancy Maher-Brill, Holly Budd and Simon Dexter.
The two charities include Macmillan cancer support and the Princess Alexandra children’s hospital in Harlow.
The seven participants have signed up to a significant penalty scheme of £1,000 to each charity, or £5,000 for Mark Harris, if anyone tumbles off the wagon before 1 April.
Mark Harris, CEO at SPF Private Clients said: “If you’re ever going to do it, it’s now or never isn’t it?”
adding that he had total faith in the team’s honesty over lapses.
“Non-alcoholic gin and tonic and 0 pe rcent lager have been keeping the teams going so far although it’s been mint tea for me. But if you can’t trust a mortgage broker, who can you trust?”