You are here: Home - News -

Housing market power shifted back to buyers by close of 2022 – Propertymark

  • 19/01/2023
  • 0
Housing market power shifted back to buyers by close of 2022 – Propertymark
Last year saw a return to the norm as power once again shifted in favour of buyers after the 'unprecedented' sellers' market finally came to a halt.

The Propertymark annual review for 2022 and outlook for 2023 showed that viewings fell by 71 per cent over the course of the year until it was only left with serious buyers. 

There was a steady stream of new instructions over the year, Propertymark said, followed with the usual dip in December which represented a zero per cent change when compared to 2021. 

The number of properties for sale rose consistently over 2022, although a drop was witnessed in December. A separate poll by Propertymark suggested this was down to people taking their homes off the market after prolonged periods where they failed to secure a buyer. 

The market started out in the favour of sellers with the majority of homes selling for more than or at the asking price. By the end of the year, this had tipped towards buyers and more homes were selling for less than or at the asking price. 

Propertymark said the seller’s market in 2022 was “unprecedented” and something which had not been seen since 2013. 


Looking ahead for 2023 

Estate agents said they were worried about sellers being idealistic about the value of their homes this year, with 71 per cent saying sellers had unrealistic expectations. Some 41 per cent were worried about fall throughs and 48 per cent had concerns around conveyancing times. 

Agents said increased affordability for upsizers would present an opportunity for buyers, with 22 per cent of respondents considering this to be a boon. Some 18 per cent said if sellers priced their homes more realistically, there would be the chance to sell, while 15 per cent said a lack of housing stock would make for favourable conditions. 

On the flip side, some 83 per cent of agents were worried about buyers being able to obtain mortgages or meet the necessary affordability assessments. 

Possible opportunities for buyers included a drop in prices, according to 64 per cent of respondents, while a fifth said less pressure to make decisions would be a benefit. 

Within their businesses, 57 per cent of agents said managing customer expectations was the biggest concern for the year at 49 per cent said a lack of stock could be a problem. Some 39 per cent pointed to chains and sales falling through, while 32 per cent were nervous about a lack of buyer demand.  

A quarter were worried that falling house prices may put off both buyers and sellers. 


More demand for private rented homes 

Last year saw a peak in demand for private rented homes with September setting a monthly record of 147 prospective tenants per member branch. 

Coinciding with this has been a lack of rental supply, which Propertymark said propped up rents. 

The body said although there was a steady supply of demand over the year, it was not enough to match demand. 

Nathan Emerson, CEO of Propertymark, said: “The largest shift over 2022 for the sales market is in prices agreed compared to initial asking prices. Starting 2022 in a sellers’ market and ending the year back in the longer term normal of a buyers’ market. The seller’s market seen is unprecedented in our data which stretches back to 2013. 

“As for lettings, a rising population and a lack of adequate housing construction has led us to a peak of demand from home hunters looking to rent in 2022. With such a mismatch in demand and supply, it is no surprise that rents have risen most keenly in 2022.” 

There are 0 Comment(s)

You may also be interested in