You are here: Home - News -

Broker ‘frustrations’ behind launch of Adviser Alliance mortgage club

  • 10/05/2017
  • 0
Broker ‘frustrations’ behind launch of Adviser Alliance mortgage club
New mortgage club the Adviser Alliance sprang from broker frustration at being denied a say in how the mortgage industry is run, according to the man behind the initiative.

The Adviser Alliance is the brainchild of Martin Stewart, director of broker London Money. He told Mortgage Solutions that there have been a number of conversations with lenders about the new mortgage club, on both a formal and informal basis, ahead of its official launch later this month.

He added: “We need 250 members and we are very nearly there at which point we will cap membership in order to ensure the service is not compromised and we adequately bed-in the offering.”

Stewart said that this was a “line in the sand” moment for the industry, arguing there is nothing that a group of like-minded mortgage advisers cannot achieve.

He continued: “This is about bringing those people together and collectively asking for a seat at the table and a say in how the mortgage industry is run. I am not a lone wolf in thinking like this. This has only come about because a large number of brokers, regardless of how they are authorised, have collectively raised their frustrations to me.”

Tackling complacency

Stewart argued that mortgage clubs have played a “very important part” in the development of the mortgage market we see today, but questioned whether they have really evolved over the last 15 years.

He continued: “There is room for a new mortgage club initiative, one that has stripped out its costs and as a result will return that money to the broker. If we can reinvent the model to one that is fairer to the adviser whilst not compromising the lender then it should be embraced and supported by the wider industry.”

There are 0 Comment(s)

Comments are closed.

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:
slow growth
Brokers say harsh affordability assessments slowing market – poll result

Mortgage brokers have blamed the way lenders are assessing borrower affordability for declining mortgage approvals.