The end-to-end process means advisers do not have to re-key data with Halifax after a borrower has filled in an online fact find, with the information linking straight into the lender’s systems.
Adviser workload is cut down from more than 10 hours to just a few minutes, Smartr365 claimed.
The platform also allows for electronic upload and verification of documents, as well as auto-submission of applications and compliance.
Halifax is now the first big six lender to have gone live with API technology.
Smartr365’s chief executive Conor Murphy last year said he was working with five of the biggest six lenders to develop end-to-end API systems.
The platform has also been backed by Call Credit, E-Conveyancer and Hometrack.
Murphy, founder of Smartr365, (pictured) said: “Our aim is to make the lives of advisers easier so they can do what they do best – giving sound advice.
“The Smartr365 platform takes what is traditionally 10 plus hours of work and condenses it down to a matter of minutes.
“We are thrilled that Halifax Intermediaries has recognised the benefits of the system and endorsed our model by partnering with us.
“Discussions with other lenders and networks are ongoing and we hope to be able to announce further integrations and partnerships in the coming months.”
Esther Dijkstra, director of strategic partnerships at Lloyds Banking Group , added: “We are excited about partnering with Smartr365.
“We are constantly looking at ways to make it easier for our advisers to do business and Smartr365’s innovative technology will add considerable value in this area.”