An investigation has found — several examples — of misleading — investment adverts which could lure people into parting (and potentially losing) their money.
Of 1,064 adverts, 484 found on the Meta platform, which owns the two social media companies, were investment related. Half were for investment products and the rest were offering investment-related services like tips, training and advice.
In most cases, the products that were advertised are unregulated and 12% of investment product adverts were unclear and offered high returns without clarifying how an investor would get these.
One in four, 25%, of the investment products advertised were to do with property while 22% were for cryptocurrencies and non-fungible tokens (NFTs), according to the investigation by consumer group Which? and Demos Consulting.
The companies used human and automated analysis to scan Meta’s advert library for adverts with certain red flags, such as promising guaranteed returns on investments.

How the housing landscape is set to shift
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