You are here: Home - News -

ZIFA first panel to offer micro-targeted lead generation

  • 01/03/2000
  • 0
The ZIFA Mortgage Network is to become the first life office mortgage panel to offer members a micro...

The ZIFA Mortgage Network is to become the first life office mortgage panel to offer members a micro-targeted lead generation service.

Using a database containing over one million names, members can purchase leads to local individuals with a profile suited to remortgaging, as well as to individuals who could make huge savings by consolidating their personal loans into a new mortgage. Each lead is comprised of a name, address and telephone number. To help members use leads successfully, they also come with a personalised mailshot letter and a best-practice guide.

The service, which launches in March, follows a successful pilot at the end of 1999.

Andy Young, mortgage network director at ZIFA, explained: “For every 100 mailings sent out members secured seven appointments, four of whom went on to do business. Including commissions, fees and the cost of targeting, members saw an average return on their investment of 500%.”

To coincide with the launch, ZIFA will be introducing a range of new remortgage and debt consolidation offers. Leads cost 50p each with a minimum purchase of 50.

Contact: 0500 546 546


There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • Todays Mortgage Administrator iVent programme: author Chris Croft discusses communication skills, @AldermoreBank's…
  • My week on Twitter 🎉: 104 Mentions, 47.7K Mention Reach, 66 Likes, 50 Retweets, 41.6K Retweet Reach. See yours with…
  • Our first day of the Mortgage Administrator iVent has been a great success – don’t forget to join us again tomorrow…
  • RT @DanielleDennis9: Our first ever virtual event is looking great! Make sure you log in today, take a look around the stands and watch the…
Read previous post:
AXA Health closes to new PMI sales

AXA Health will stop writing new business in January after parent company Sun Life and Provincial H...