Lead Co-op is an online co-operative of lead generation websites, specialising in mortgage leads.
It will allow brokers to see which website their leads are coming from and how they have been generated, with brokers able to choose how much they pay for leads based on the source.
In addition, Lead Co-op allows brokers to rank the lead sources that work best for them.
Baker, who helped found Leadbay in 2004 before leaving in 2008: “It has been clear for some time that today’s lead generators need to evolve to ensure they continue to not only keep pace with the changing needs of the broker and affiliate markets, but also stay afloat in this challenging economic market.”
He added: “Lead Co-op combines the top technical innovations from today’s lead generation market with a solid business model to create what I believe represents the most complete and sustainable solution for lead buyers and sellers yet.”
