“We are very pleased to have been selected by moneyfacts to run their lead program, especially so early on in our company’s development,” said Jonathan Barrett spokesman for The Ark Financial Leads.
Barrett said the firms have worked “closely” together to keep the journey for the consumer as transparent as possible, emphasising at each stage an advice request will result in a call from an Openwork adviser.
Paul Shearman, propositions director at Openwork, said: “Although its early days yet, the signs are very positive and we hope this marks the beginning of a fruitful relationship for all parties involved.”
Moneyfacts spokesman Adam Betts, added: “We are very happy to place our customers in their hands.”