Sales and marketing director Dev Malle said its old logo was “staid and tired” and the new logo highlighted its focus on connecting financial expertise with customers.
Personal Touch has seen substantial infrastructure changes from board level downwards, with a new senior management level.
In addition, it has launched a sales force and launched its Integrity panel, alongside developing its IT offering and investing in training and support to help members get ready for regulatory changes.
Malle added that further new tools to help members would be coming soon.
He said: “The speech marks of the new logo reflect the personal conversations that happen every day between our members and their end clients.
“We have recently launched our values and our vision – to be the financial services community that everybody wants to join and nobody wants to leave.
“It was important that these changes and values are reflected in a vibrant brand image that is modern and picks up our focus on our member community, their expertise and end client needs.”
