In the newly created role, Schultheiss is to work across the group’s three advisory brands – Sesame, Bankhall and PMS – with responsibility for strategy, operations, IT, HR, commercial and proposition development.
He reports into executive chairman, John Cowan (pictured).
Schultheiss joined SBG in January as strategic implementation director and will now take on a wider remit as part of the job change.
He has an international business background, and was most recently in South Africa working for The Unlimited Insurance, Nedbank Corporate Division and Harcourts International.
Schultheiss also has experience consulting in organisations around the world, including HSBC, Westpac, Lloyds TSB, Bank of Beroda, Mashreq Bank and Liberty Life.
Fresh strategic thinking
Executive chairman Cowan, said: “Our business has made great strides in recent years.
“It is now time to build on our strong foundations and invest in the next generation of services for our members and clients.
“This will help to ensure their continued success, along with profitable and sustainable growth for our group.
“With experience gained in financial services markets around the world, Martin brings fresh strategic thinking and energy to our plans.
“He will help us to write the next chapter in the future success of our business, by ensuring our market-leading br ands deliver even greater value to advisers and their customers in these changing times.”
Schultheiss added: “SBG is a strong business with excellent people, and I have been impressed by the determination to move the business forward on to the next level.
“The group is investing in its brands to help ambitious advisory firms to grow, whilst continuing to ensure they stay safe by carefully managing their risks.
“We will be successful by embracing the opportunities being created in the new digital world, and never losing sight of our profession’s entrepreneurial spirit and the core purpose we all share: to serve our customers well and deliver the right outcomes, so that they keep coming back.”