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Purplebricks and Moneysupermarket pull ads following complaints

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  • 03/10/2018
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Purplebricks and Moneysupermarket pull ads following complaints
Purplebricks and Moneysupermarket have withdrawn adverts following complaints made to advertising regulator the Advertising Standards Authority (ASA) concerning fees and vulnerable consumers.

 

Property developer Tipi Homes also made amendments after concerns that its adverts risked being contradictory.

 

Purplebricks

The Purplebricks complaint focused on whether the estate agent was clear enough about its fee structure.

A complainant challenged whether two radio adverts made it sufficiently clear that Purplebricks charged a fee for their service.

The ASA said that Purplebricks is no longer airing the adverts and it had given assurances that it will ensure the information is clear in future adverts.

The estate agent has had frequent run-ins with the ASA, including over mis-leading information about its fees, while in August it failed to act fully on an ASA ruling.

 

Moneysupermarket.com

Moneysupermarket pulled a Thelma and Louise-inspired television advert after complaints argued it may have side-effects on vulnerable people.

The advert featured dolls driving along a highway in the desert being chased by a number of police cars before accelerating forwards and driving off a cliff.

Complainants challenged whether the ads posed a risk of causing vulnerable individuals to consider or emulate the behaviour shown in the ad.

The regulator opened an investigation and in light of the complaints asked for its immediate withdrawal.

“MoneySupermarket immediately pulled the ad from all media, which we welcomed,” the ASA said.

 

Tipi Homes

Property developer Tipi Homes prompted a complaint about contradictory messages about deposits required for its Wembley site.

A complainant objected to a poster ad and an advertisement on its own website where a “No deposits” claim was contradictory as several properties stated “smaller deposits”.

The ASA said Tipi Homes had agreed to add appropriate disclaimers and remove references to “smaller deposits”.

 

Mortgage Solutions has contacted all three firms for comment but has not yet received any reply.

 

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