A poll of 2,000 people carried out by the Chartered Institute of Building (CIOB) found that this compares to just 21 per cent of people who believed new builds are typically high quality. Some 12 per cent think older homes and newer homes are of a similar standard.
The CIOB said this pointed to a “resistant perception” people had despite “many indicators suggesting new-build properties are built to a higher standard with more oversight and regulation”.
When asked how they felt about new-build homes, 48 per cent said they were overpriced while 41 per cent said they lacked character. Some 32 per cent of people said they were of poor quality and just 21 per cent believed they were efficient.
The CIOB said the perception that new builds were overpriced made sense as the price of housing in England was high and the incentives of “added extras” increased overall costs.
There seemed to be a lack of confidence in housing developers as 46 per cent of respondents said they had a mid-level of trust in builders to develop new homes to a high standard, and a third had a low level of trust.
Just nine per cent of people said they had a high level of trust in housing developers, while 12 per cent were unsure.
This fed through to their sentiment towards buying a new-build home as 46 per cent said they were very unlikely to do so in the next five years. Some 14 per cent were somewhat unlikely to purchase a new build. Around 22 per cent said they were either very or somewhat likely to buy a newly built property.
Quality in new builds should not be optional
The CIOB said it was “not necessarily surprising that new-build housing is under scrutiny”, adding that the use of CGI imagery to advertise developments sometimes created an “expectation that is often unrealistic and far removed from the final product”.
The organisation said poor media coverage did not help but did acknowledge that some buyers had a bad experience with new builds.
It said: “Key to breaking through the barriers created by a poor perception of the current new-build housing market is ensuring that housebuilders provide a consistently high quality product across the UK.”
The CIOB recommended that all housebuilders operating in England sign to be regulated by the New Homes Quality Board and accountable to New Homes Ombudsman. It also called on the government to make this a mandatory requirement.
The CIOB added: “Quality in housebuilding should not be an option, and consumers should always have access to recourse if their purchase is faulty or does not operate as intended.”
