Gen H has launched a “redesigned product switching journey” for its broker partners, making the process faster and more efficient.
The lender describes the product switching journey as a “seamless, self-serve flow” that will allow brokers to move eligible customers instantly and change them to a lower rate in a few clicks.
The firm said that the change “centralises control of applications and mortgage management” in its bespoke broker platform Gen H Pro.
The product is available to all brokers, with around 16,000 brokers on Gen H’s panel.
Gen H said that it was currently working with Legal and General (L&G) Club, Openwork, Paradigm, TMA, PMS, Brilliant Solutions, Primis and many more clubs and networks across the industry.
Pete Dockar (pictured), chief commercial officer (CCO) of Gen H, said: “Product switching can take up a big part of a broker’s day. It may seem like a simple task, but still requires a lot of time to provide quality whole of market advice.
“Now, if a Gen H rate is right for a broker’s client, they’ll be able to complete their switch in just a few minutes. Clients work with their brokers because they trust their advice; we want to make the process of managing those carefully chosen mortgage product choices as simple and effortless as it can be.”
The lender has made several changes to its offering, streamlining affordability for income booster deals, lowering mortgage rates and bringing out an AI-backed packaging tool.
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.
