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Gen H to become intermediary-only lender

  • 11/03/2024
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Gen H to become intermediary-only lender
Fintech mortgage lender Gen H will pivot to become solely an intermediary-only lender as part of an “internal restructure”.

Gen H said that the restructuring would “forge deeper partnerships across the industry”. The company currently has over 16,000 brokers on its panel.

The firm said that it would “reshape certain teams to focus their efforts on delivering excellence in end-to-end service” alongside Gen H Legal.

Gen H said that the hires of Karen Appleton as head of lending and Claire Pratt as head of financial crime risk would help “sharpen its propositions and continue its mission to provide solutions for the growing number of people locked out of homeownership”.

The company confirmed that it had secured additional capital from new and existing lenders, including Legal and General (L&G), and would continue its forward-flow arrangement with Nottingham Building Society.

The firm was founded in 2019 and offers “income booster”, “deposit booster” and “dynamic ownership” products that look to get more people onto the property lender.

Gen H deals are available through L&G Mortgage Club, Primis, TMA Club, The Openwork Partnership and Simplybiz Mortgages.

Will Rice (pictured), CEO at Gen H, said: “Making homeownership accessible to all has never been a solo endeavour for us; we rely on the talent and commitment of our intermediary panel to help us help aspiring homeowners.

“The team and I are looking forward to a year focused on strengthening our relationships with our broker partners, delivering innovative new products to market, and working together to build the fairer housing market that we all deserve.”

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