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POLL: Sub-prime label should stay

by: Mortgage Solutions
  • 17/05/2010
  • 0
Last week’s Mortgage Solutions poll has revealed the majority of brokers believe it does not matter what the sub-prime sector is called despite the negative connotations consumers may now attach to the term.

The survey showed that 61% of brokers think rebranding the sub-prime sector to something like complex prime would be unnecessary.

However, a significant minority of 39% feel we should get away from such terms as ‘sub-prime’ and ‘adverse credit’.

This week’s survey asks whether brokers are finding it easier or harder to place cases now compared to March, after Mortgage Brain noted just a 2% rise in mortgage products available to brokers in April compared to the month before.

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