Flexible mortgage lender First Active has announced that it is to rebrand as Britannic Money in February.
The move concludes a period of change for the lender’s parent company Britannic, whose portfolio of businesses will now be known as the Britannic Group.
First Active is the final part of the group to undergo the rebrand, which will take effect from February. The change will include the rebranding of the lender’s website, but new product launches planned for late in the year will continue on schedule.
Natasha Plackett, public relations manager at Britannic Money, said: “We feel that the new name reflects our background and understanding of the market. It is also consistent with the rest of the group, but we remain committed to supporting the intermediary market which amounts to 85% of our business.”
“The intermediary market will benefit from our increased budget as part of the Britannic Group, and we hope to be able to pass on the benefits of this over time,” said Plackett.
Since its acquisition by Britannic, First Active has completed £162.7m worth of mortgages, of which over £138m came through intermediary channels.
Britannic Money will retain its separate identity and will not be part of the Britannic marketing group, nor will it be allowed to cross-sell investment products to brokers.
The Britannic Group now consists of Britannic Asset Management, Britannic Assurance, Britannic Retirement Solutions and Britannic Money.