Jones said: “When we first acquired Leadbay [in December 2010] it was clear that the existing platform and proposition was tired and not in tune and didn’t quite offer a compelling offering to the partners. We therefore decided to enhance our systems and proposition with the help, support and input of several of our broker clients we think we have come up with a superb offering.”
The S Leads platform will allow brokers to have more tools to manage their business, including an online reporting functionality. Brokers will also benefit from a transparent offering and will have greater options for direct integration straight into the relevant systems they use.
Jones added: “We think we also offer our brokers one of the most comprehensive refund policies in the market including offering a money back guarantee for any leads that are un-contactable under our enhanced refund policy. We can do this because we have set about building a business model based on quality of leads rather than quantity.” Jones insists that So Leads is not just simply a re-brand of Leadbay.
“Our service will be the place to go to obtain quality leads, leads that customers have consented to, not once but twice. So Leads is also part of a bigger vision and in June of this year we fully launched Soswitch.com, our own price comparison website that will itself deliver high quality leads to So Leads.”
So Leads will offer brokers mortgage, loan, PMI, Life Insurance and ASU leads.
