Figures from Key Retirement Solutions (KRS) showed total lending rose to £256.6m in the three months to the end of September.
According to KRS, the figure would have reached £383m if unreleased drawdown funds were added.
Plan sales rose 10% to 5,260 over this period compared with 4,779 in Q3 2011. There was 11% growth in total lending over the same period.
The research found a fifth (19%) of customers used some or all of the cash to pay off mortgages.
Drawdown made up 70% of total sales compared with 29% for lifetime mortgages and 1% for reversion plans.
Across the UK, nine out of 12 regions saw growth in the number of plans sold with Northern Ireland recording a rise of 75%. The North and London saw rises of 34% and 35% respectively. However, Yorkshire & Humberside had a fall of 9%.
Dean Mirfin (pictured), group director at Key Retirement Solutions, said: “The ongoing squeeze on pensioner income and the ticking time bomb of interest-only mortgages are making the case for equity release.
“Continuing innovation in the market with the launch of plans designed to tackle interest-only issues as well as enhanced products for people with medical and lifestyle conditions underline how the market is expanding.”
