This time, a complainant flagged up three claims on the site, questioning whether they could be substantiated.
HouseSimple has agreed to amend two of those claims – that average clients are 40% more likely to sell using the site than with a high street agent, and that they will achieve a higher selling price – following discussions with the ASA.
As a result, the ASA has agreed to close the case.
It’s not the first time that HouseSimple has fallen foul of the advertising authorities. Earlier this month it was censured over misleading claims made on its site about the potential savings customers enjoy.
The first claim suggested that the average fee charged by high street agents ranged from 1.5% to 4% plus VAT, with the second claim suggesting that HouseSimple customers save an average of £5,000 in fees compared to using a high street agent.