Primis and Personal Touch Financial Services (PTFS), appointed representative networks of parent company LSL Property Services, will come together under the Primis brand.
LSL acquired PTFS in January 2018 and the firms have undergone significant alignment throughout the last year, including integrating sales, operational and proposition functions under a single executive team.
Toni Smith, chief operating officer at Primis (pictured), said that the unification was extremely exciting.
She said: “Now a year since the acquisition of PTFS, the past twelve months have been filled with record milestones and successes.
“We are hugely excited about our plans for the network and we are confident Primis will flourish further under a single brand.
“A fantastic start to the year, the announcement was extremely well received at our annual event and we look forward to what we can achieve in 2019 as one united powerhouse.”
